When developing for the web, an partof the web-site design that must painstaking thought is colour. picking colours lacking meaning or knowledge could discourage end users from the web site. deciding on the suitablecolours with meaning and reasoning could effect to a optimum web-site design.
Knowing a bit about colour psychology & symbolism is essential in knowing what colours affect people in certain ways. colour perception is linked to feelings & emotions including happiness, sadness & lust.
Colours can also effectively display contrast & emphasise sections of a webpage that you may want the user to see including a promotion box or a purchase button.
Here is a listing of popular colours & how they make people feel.
Black is associated with power, sophistication, riches and mystery. in designing for the web, it can be very effective with brighter colours to create great contrast.
White is connected with cleanliness, simpleness, calm and purity. used a lot on websites, it can convey a sense of style and demonstrates that the website's content is strong enough to stand-alone without a strong visual aid.
With connotations to passion, annoyance, fire and power, red, used delicately, can be a good way to direct the user's attention to a certain area.
Yellow can be a fantastic colour to bring attention to specific parts of a webpage. It can be linked to joy, happiness & summer.
Ebony is a very popular colour for backgrounds as it shows off other colours really well. its associated with feeling of sexiness, style, elegance and power.
The colour white is very popular in design sites love interior design & graphic design. it creates a feeling of space and balance. its associated with peace, simplicity, purity & light.
Purple has associations with royalty, indulgence & luxury. it is not a commonly used colour in designing web sites, probably because it is known as a girly colour.
Creating the idea of earthiness, disposition & poverty, brown is truly similar to green because it can be used to give the site a relaxed feel.
In website design, purple is not used very often, probably because it is seen as a ladylike colour. it is also associated with royalty, romance and wisdom.
Grey can be an odd colour as it is not strong. it can be used to make sophisticated, classy and calm web sites. it is used heavily on tech web sites.
Finally, when selecting colours for web-site design, you should give thought to the way it can potentially affect users. The choice of colours might look great or meet your brief, although will it put users off? by making some simple changes, like changing the purchase now button to a lively colour might generate more sales. Serious thought & consideration often means the difference between failure & success.
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