Service businesses have now figured out that social networking and web 2.0 will help them make more sales and connect with more clients. It is surprising that more small businesses have not already jumped on the bandwagon to get the word out about their business and what they do.
It is the perfect way to market, especially if you are on a budget. Plumbers, handymen, and insurance agents are all incorporating web 2.0 into their marketing plans.
Blogging allows you to open up a conversation with people who want to learn more about your services. They can read your posts and then leave comments to give you feedback on each topic you write about. If your industry has made some recent changes, your blog is the best place to let people know. Be sure to use your keywords, including the city you do business in, in the titles of your blog posts. Search engines will also reward you for posting regularly to your blog.
Facebook is one way to connect with prospects and clients in a more personal way. You can import your blog into your homepage on Facebook, giving greater exposure to all of your posts and other information. You can also create a group or a page on Facebook, where prospects can connect with you on an even more personal basis. You can provide advice, discount coupons, and anything else that your clientele may want from you. You are the expert, and it is another way for you to position yourself as an expert in your field to attract new clients.
Twitter is another social networking site that is proving to be good for small businesses. You can include the name of your business and a link back to your company blog or website. In your bio be sure to tell people where you are located if you do business in a specific geographical area. Send a tweet a couple of times a day to let people know what aspect of your business you are engaged in at that time, and use a service like tweet later to send automatic tweets every time you post to your blog.
The idea is for all of this to be less time consuming so that you can focus more time and energy on your business, while still marketing yourself on the internet. If you need help learning how to do all of these things, or with online writing in general, look for someone who offers weekly teleseminars where you can easily get answers to your questions.
Author Resource:-
Connie Ragen Green teaches you how to write articles and eBooks to build an online business, as well as how to use the technology needed. Visit http://www.EbookWritingandMarketingSecrets.com to find out more.
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